{"id":368,"date":"2022-04-08T16:28:34","date_gmt":"2022-04-08T14:28:34","guid":{"rendered":"http:\/\/fwilliander.se\/portfolio\/?post_type=dm_project&#038;p=368"},"modified":"2022-04-08T16:54:52","modified_gmt":"2022-04-08T14:54:52","slug":"snapchat","status":"publish","type":"dm_project","link":"https:\/\/fwilliander.se\/portfolio\/project\/snapchat\/","title":{"rendered":"Snapchat"},"content":{"rendered":"<p class=\"preFade fadeIn\">In our pitch for snapchat in 2020, we responded to 3 cultural moments, International Women\u2019s Day, Valentine\u2019s Day and Holi.<\/p>\n<p class=\"preFade fadeIn\">For these moments we created full campaigns with designs, stickers, AR lenses and Mass Snaps. The featured AR lens was a valentines day lens for you and your dog &#8221;Growlentines&#8221; where we recreate the iconic Lady and the Tramp moment of a spaghetti kiss. Using a combination of totally new snap features, chain physics and Pet detection we created a lens that could only exist on Snapchat, making it truly unique made in only 3 days from concept to finished product.<\/p>\n<p class=\"preFade fadeIn\">And yes, as we recorded the test video for the lens our producers dog decided to fart loudly, guess after the 100th try of the lens he didnt want to do it anymore, haha.<\/p>\n<p class=\"preFade fadeIn\"><div id=\"kgvid_kgvid_0_wrapper\" class=\"kgvid_wrapper\">\n\t\t\t<div id=\"video_kgvid_0_div\" class=\"fitvidsignore kgvid_videodiv\" data-id=\"kgvid_0\" data-kgvid_video_vars=\"{&quot;id&quot;:&quot;kgvid_0&quot;,&quot;attachment_id&quot;:383,&quot;player_type&quot;:&quot;Video.js&quot;,&quot;width&quot;:&quot;640&quot;,&quot;height&quot;:360,&quot;fullwidth&quot;:&quot;true&quot;,&quot;fixed_aspect&quot;:&quot;vertical&quot;,&quot;countable&quot;:true,&quot;count_views&quot;:&quot;start_complete&quot;,&quot;start&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;false&quot;,&quot;pauseothervideos&quot;:&quot;true&quot;,&quot;set_volume&quot;:1,&quot;muted&quot;:&quot;false&quot;,&quot;meta&quot;:true,&quot;endofvideooverlay&quot;:&quot;&quot;,&quot;resize&quot;:&quot;true&quot;,&quot;auto_res&quot;:&quot;automatic&quot;,&quot;pixel_ratio&quot;:&quot;true&quot;,&quot;right_click&quot;:&quot;on&quot;,&quot;playback_rate&quot;:&quot;false&quot;,&quot;title&quot;:&quot;growlentines&quot;,&quot;skip_buttons&quot;:[],&quot;nativecontrolsfortouch&quot;:&quot;false&quot;,&quot;locale&quot;:&quot;sv&quot;,&quot;enable_resolutions_plugin&quot;:false}\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><meta itemprop=\"embedUrl\" content=\"https:\/\/fwilliander.se\/portfolio\/?attachment_id=383&#038;videopack%5Benable%5D=true\"><meta itemprop=\"contentUrl\" content=\"https:\/\/fwilliander.se\/portfolio\/wp-content\/uploads\/2022\/04\/growlentines.mp4\"><meta itemprop=\"name\" content=\"growlentines\"><meta itemprop=\"description\" content=\"Video\"><meta itemprop=\"uploadDate\" content=\"2022-04-08T16:54:42+02:00\">\n\t\t\t\t<video id=\"video_kgvid_0\" playsinline controls preload=\"metadata\" width=\"640\" height=\"360\" class=\"fitvidsignore video-js kg-video-js-skin\">\n\t\t\t\t\t<source src=\"https:\/\/fwilliander.se\/portfolio\/wp-content\/uploads\/2022\/04\/growlentines.mp4?id=0\" type=\"video\/mp4\" data-res=\"1080p\">\n\t\t\t\t<\/video>\n\t\t\t<\/div>\n\t\t\t<div style=\"display:none\" id=\"video_kgvid_0_meta\" class=\"kgvid_video_meta kgvid_video_meta_hover \">\n\t\t\t\t<span class='kgvid_meta_icons'><\/span>\n\t\t\t\t<span id='video_kgvid_0_title' class='kgvid_title'>growlentines<\/span>\n<\/div>\n\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat &#8211; The Martin Agency<\/p>\n","protected":false},"featured_media":375,"template":"","roles":[15,10,12,3],"_links":{"self":[{"href":"https:\/\/fwilliander.se\/portfolio\/wp-json\/wp\/v2\/projects\/368"}],"collection":[{"href":"https:\/\/fwilliander.se\/portfolio\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/fwilliander.se\/portfolio\/wp-json\/wp\/v2\/types\/dm_project"}],"version-history":[{"count":7,"href":"https:\/\/fwilliander.se\/portfolio\/wp-json\/wp\/v2\/projects\/368\/revisions"}],"predecessor-version":[{"id":384,"href":"https:\/\/fwilliander.se\/portfolio\/wp-json\/wp\/v2\/projects\/368\/revisions\/384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fwilliander.se\/portfolio\/wp-json\/wp\/v2\/media\/375"}],"wp:attachment":[{"href":"https:\/\/fwilliander.se\/portfolio\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"Types","embeddable":true,"href":"https:\/\/fwilliander.se\/portfolio\/wp-json\/wp\/v2\/roles?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}