The idea

During Paris 2024, selected Publicis clients received custom WHOOP bands. The idea was that an invited guest could approach Publicis headquarters, be recognized through the wearable and get connected to the rooftop hospitality experience without digging through a bag for a ticket. A very small improvement until you are the person holding a phone, a coffee and several Olympic-sized opinions.

My bit

For this internal Publicis project, I built the application intended to recognize invited WHOOP wearers over Bluetooth and connect their arrival to access. This turned into a very interesting project, research into BLE and connectivity and how easy it can be to locate a bluetooth heartrate sensor.

Did it work?

Yes, it worked great, and i got to fly to Paris for the Olympics to make sure it kept working. But our BA department decided that it was a bit too risky and shut it down. So in the end i just got a trip to the olympics. Not too shabby all things considered.

People who made it happen

WHOOP and Publicis teams.