To kick off football season, Buffalo Wild Wings is debuting a new marketing campaign and hosting a head-to-head competition between sports bars, as the brand firmly plants its flag as the provider of the Greatest of All Times.

We wanted to let the fans of the game compete like the players, so we created ”Head to Head” a sports bar competition that measures Good Times. So the better time a bar had, the better that team scored, and our ref? IBM Watson!