We brought together 2 of the World’s biggest cultural icons: OREO x Lady Gaga. Together we created a limited edition product and an experience to share kindness in an OREO playful way.

This was a massive collaboration between OREO, Martin, Media Monks and Universal Music. Along with it, we launched Sing It With Oreo, a digital extension where you can record a message that turns into a song to spread kindness and playfulness all around.

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