In our pitch for snapchat in 2020, we responded to 3 cultural moments, International Women’s Day, Valentine’s Day and Holi.
For these moments we created full campaigns with designs, stickers, AR lenses and Mass Snaps. The featured AR lens was a valentines day lens for you and your dog ”Growlentines” where we recreate the iconic Lady and the Tramp moment of a spaghetti kiss. Using a combination of totally new snap features, chain physics and Pet detection we created a lens that could only exist on Snapchat, making it truly unique made in only 3 days from concept to finished product.
And yes, as we recorded the test video for the lens our producers dog decided to fart loudly, guess after the 100th try of the lens he didnt want to do it anymore, haha.